The Chinese tech giant LeEco has unvailed its all-electric car concept. LeEco, an electronics company based in China, has just unveiled an all-electric battery concept car, dubbed LeSEE, whose production version the company hopes to rival Tesla Motors Inc’s Model S and its successors.
The announcement was made at a press conference in Beijing last Wednesday when China’s Le Holdings Co Ltd, also known as LeEco, addressed its recent name change and new range of products. LeEco is a technology giant that also owns LeTV, the largest internet television business in China that is often compared to NetFlix.
LeEco, founded by Chinese billionaire Jia Yueting, who also runs LeTV, is a company that has focused mainly on consumer electronics, connectivity and electric cars until now. As LeEco aims to extend its already diverse market of smartphones and smart TVs, the company has made the first highly visible step to challenge Tesla Motors Inc. as the leader of electric cars. LeEco is currently working on three main passenger concept cars: LeSee, Faraday Future in the United States, and the electric Aston Martin Rapide in the UK.
Before closing out the press conference, CEO Jia Yueting demonstrated the automous power of the vehicle by ordering it to drive itself out of a shipping container and park onto the stage with only a few voice commands via a mobile app.
Jia Yueting said the concept car that was displayed at Beijing auto show is not only fully electrically propelled but is expected to be a “smart, connected and automated self-driving car.” The co-founder of LeEco hopes that when the car hits the market it will help Chinese auto industry to become a leader in the global auto sector.
The name LeSee is short for Le Super Electric Ecosystem. The four-door pearly white sedan can reach a top speed of 130 mph. The concept car features memory foam seats, automatic driving mode, a foldaway steering wheel and the front fascia with a smart screen that will display specific data while the vehicle is running. LeSEE doesn’t come with conventional mirrors; instead it will use cameras to see around it.
According to Mr Yueting, one day LeEco cars would be offered free of charge to customers. But when who knows?
