Rolls-Royce has revealed the highest annual sales in its 111-year history. The luxury car maker sold a record number of 4,063 cars last year marking the fifth consecutive year of record sales.
The USA remains the automaker’s biggest market, followed by China, the United Arab Emirates, the UK and Saudi Arabia. The West Sussex-based company reported strong sales growth throughout the world with notably improved results. In Europe the sales increased by 40%, in the USA by 30% and 20% in Middle East. The sales in Australia are up 75% and in Japan 60%. The best-selling dealership was in the United Arab Emirates city of Abu Dhabi. The carmaker opened new dealerships in Calgary, Canada, Mexico City, Mexico, and Gold Coast, Australia.
Rolls-Royce’s marketing campaigns such as exhibition with mobile applications or charity initiatives, combined with global expansion and new vehicles directly influenced profits. Integration of company’s bespoke program is another defining factor behind the automaker’s strong sales numbers.
Rolls-Royce says it sold more cars worth $200,000 than any of its rivals and the demand for bespoke designs remains high. Around 80% of company’s sales come from entrepreneurs and business owners; the rest comes from celebrities, according to company’s Chief executive Torsten Muller-Otvos.
The Rolls Royce Ghost Series II, launched in November, and the Wraith, which enjoyed its first full year of sales, were two of the strongest performing models.
The luxury car maker, which is owned by Germany’s BMW says it has created 200 new permanent jobs in the past 18 months to meet the strong demand and more than 1,500 are currently working at its headquarters at Goodwood in West Sussex.
