Rolls-Royce’s groundbreaking first SUV is named after a diamond.
The name of the new Rolls-Royce hatchback vehicle was officially announced after months of speculations.
The new ultra-luxury off-roader is named after the largest rough-cut diamond ever found- Cullinan. Weighing nearly 1.5 pounds, the Cullinan was discovered in South Africa more than a century ago and is currently owned by Queen Elizabeth.
The vehicle has been developed under the Project Cullinan since its inception and inspired by the largest flawless diamond ever found.
The car is designed to travel off-road as well as on pavement. Little information has been revealed about the off-roader so far- it is described by the British luxury car maker as a “high-sided” vehicle rather than an SUV.
Rolls-Royce’s CEO Torsten Müller-Ötvös says that it is “the most fitting name” for their extraordinary product. Cullinan is a vehicle of “such flawless quality and preciousness”, and such presence that “it recalibrates the scale and true luxury.” Just like the largest flawless diamond ever found, “it is perfect and exists above all others.”
The British brand’s latest model has undergone the most extensive testing program ever undertaken by the British luxury car maker, including evaluations from the deserts of the Middle East to the frozen lands of the Arctic Circle. The Cullinan will be built on the same aluminum chassis that the Rolls-Royce Phantom ultra-luxury sedan is based on.
According to rumors, the new model 
will make its debut this summer, during Monterey Car Week and is estimated to come with a price north of $300,000.
Source The Telegraph.
